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Knowledge Challenge
A friend thinks you can answer this question about Channel Profitability Analysis
A consumer goods brand sells via: DTC website (40% gross margin, $35 CAC, $80 AOV), Amazon (50% gross margin, 15% marketplace fee + 10% Amazon ads, $80 AOV), and Wholesale to retail (28% gross margin, no CAC, $80 AOV equivalent). Which channel is most profitable per order on a fully-loaded basis?