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Knowledge Challenge
A friend thinks you can answer this question about Demand Planning Automation
Your CPG company deploys Anaplan Demand Planning. After 9 months, MAPE is 32% (was 35%). The CFO asks why the $1.4M investment isn't delivering. Investigation shows: sales overlay degrades MAPE by 4pp, marketing overlay degrades MAPE by 2pp, no contributor's input has been measured for FVA, and demand history still has stockouts treated as actual demand. What's the highest-leverage fix?