🧪
Knowledge Challenge
A friend thinks you can answer this question about LTV by Segment
Your blended LTV is $1,200. Segment A (40% of customers) has $400 LTV. Segment B (60% of customers) has $1,733 LTV. Both have $300 CAC. What should you change?
A friend thinks you can answer this question about LTV by Segment
Your blended LTV is $1,200. Segment A (40% of customers) has $400 LTV. Segment B (60% of customers) has $1,733 LTV. Both have $300 CAC. What should you change?