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Knowledge Challenge
A friend thinks you can answer this question about Strategic Bets Framework
You're the CEO of a $80M ARR SaaS company. Last year you made a 'big bet' on launching an SMB self-serve product. Capital allocated: $5M. Kill criteria: 1,000 paying SMB customers within 12 months. It's now month 11. You have 240 SMB customers. Your VP of Product proposes 'redefining' the bet to focus on PLG-led mid-market expansion (not SMB), arguing the underlying motion is sound but the segment was wrong.