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KnowMBAAdvisory
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Knowledge Challenge

A friend thinks you can answer this question about Subscription Pause and Save

You run growth at a $40/month consumer subscription. Your current cancel flow shows a confirmation page ('Are you sure?') with no alternatives. Monthly cancellations are 5% of base = 4,000 cancels/month. Your CFO wants to add dark patterns to slow the cancel process; your legal team is worried about FTC click-to-cancel rules.