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Burn Rate

Also known as: Monthly BurnCash BurnCash Burn RateNet BurnGross Burn

Net Burn Rate = Monthly Expenses − Monthly Revenue

💡The Concept

Burn rate is the speed at which your company spends cash reserves before generating positive cash flow. Gross burn is total monthly spending; net burn is spending minus revenue. A startup with $50K/month expenses and $20K/month revenue has a $30K net burn rate and needs $30K from savings every month to survive. VCs use burn rate to calculate runway and assess financial discipline — a startup burning $200K/month with $10K MRR will be scrutinized much harder than one burning $200K with $150K MRR.

⚠️The Trap

The trap is tracking burn rate from your P&L instead of your bank account. Accrual accounting can show $50K net burn while your bank is actually losing $80K/month because of delayed client payments (accounts receivable), prepaid annual subscriptions expiring, and vendor invoices coming due simultaneously. Many founders have been shocked to discover their 'calculated' 12-month runway was actually 6 months when measured by actual cash in the bank.

🎯The Action

Calculate both metrics and track them separately: Gross Burn = Total Cash Out per Month. Net Burn = Cash Out − Cash In. Then compute Runway = Cash Balance ÷ Net Burn. Set alerts: if runway drops below 6 months, initiate cost cuts or fundraising immediately. Review burn rate weekly (not monthly) — cash surprises kill more startups than bad products.

Pro Tips

#1

Create a 'burn rate by department' view: Engineering, Sales, Marketing, G&A. This reveals which team is consuming the most cash relative to their output. Many startups discover marketing is burning 40% of cash but generating only 15% of pipeline.

#2

Track 'burn multiple' = Net Burn ÷ Net New ARR. A burn multiple under 1.5x means you're spending efficiently on growth. Above 3x means you're burning more than the business justifies.

#3

Always model three scenarios: Best Case (aggressive growth assumptions), Base Case (current trajectory), and Worst Case (revenue drops 20%). Manage cash to survive the worst case while planning for the base case.

🚫Common Myths

Myth: “Lower burn rate is always better

Reality: A startup burning $10K/month and growing 2%/month will be outcompeted by one burning $50K/month and growing 20%/month. Context matters — underspending can be worse than overspending if it means losing market opportunity. VCs fund high-burn companies IF the burn is driving efficient growth.

Myth: “Fundraising should happen when you're about to run out of cash

Reality: Fundraising typically takes 3-6 months. If you start at 6 months runway, you'll be at zero before the wire hits. Begin fundraising at 9-12 months of runway minimum. The best time to raise is when you DON'T need money — leverage comes from optionality.

📈Industry Benchmarks

Burn Multiple

SaaS startups (Series A+)

Amazing

< 1x

Good

1-1.5x

Mediocre

1.5-2.5x

Bad

2.5-4x

Terrible

> 4x

Source: David Sacks / Craft Ventures Framework, 2024

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Scenario Challenge

Your SaaS has $180K in the bank. Monthly expenses are $35K. Revenue is $15K. Your co-founder wants to hire two more engineers at $8K each.

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