PwC (with OpenAI partnership)
2023-2024
PwC announced a multi-year, multi-hundred-million-dollar investment in generative AI, including a global enterprise deployment of ChatGPT Enterprise to its US and UK workforces and a strategic partnership with OpenAI. The firm rolled the tools out alongside mandatory training, a published AI use policy, and use-case libraries built around tax research, audit analytics, advisory deliverables, and proposal drafting. The bet: AI fluency becomes the differentiator in a profession where every Big Four competitor has the same access to the same models.
Lesson
The Big Four bet is that AI is table stakes — and the differentiator is how fast the workforce learns to use it well. For mid-tier and regional firms, the lesson is: do not try to out-spend them. Pick three workflows where AI moves the realization needle and dominate those.