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Cost of Manual Work — Public Relations Agencies
See what repetitive manual work is costing Public Relations Agencies teams each year — where media monitoring still runs on Cision/Meltwater plus a junior-account-executive copy-paste loop — clip reports take 8-12 hours weekly per major client and ship full of irrelevant mentions and missed coverage.
Adjust the inputs to match your Public Relations Agencies team.
What manual work costs you
Annual cost
₹6,60,000
People-weeks / year
33
Recoverable via automation
₹4,62,000
Payback
7.8 mo
What this means
Public Relations Agencies teams lose 33 people-weeks a year to this work — about ₹6,60,000. Automating the routine ~70% recovers ₹4,62,000 a year.
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Cost of manual work — summary
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