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Tool Sprawl Risk Audit — Athletics and Sporting Goods
Find out how much spreadsheet and SaaS sprawl is costing Athletics and Sporting Goods — and where a purpose-built internal tool pays off.
Signs of tool sprawl in Athletics and Sporting Goods
- Pre-season buys are placed 9-12 months before the selling window — when the season actually arrives, the demand signal is wrong on a third of the assortment and markdowns are baked in.
- Wholesale, DTC, and team/club channels run on separate plans and frequently undercut each other on price and inventory allocation.
- Returns rates on technical apparel and footwear are 25-35% online, and the cost-to-process is silently destroying e-commerce contribution margin.
- SKU complexity has exploded with size, color, and tech-feature combinations — the merchandise plan is a wall of spreadsheets and the merch team can't see what is actually selling at attribute level.
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