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Tool Sprawl Risk Audit — Consumer Packaged Goods
Find out how much spreadsheet and SaaS sprawl is costing Consumer Packaged Goods — and where a purpose-built internal tool pays off.
Signs of tool sprawl in Consumer Packaged Goods
- Trade promotion eats 15-25% of gross sales and the lift analysis says half of it loses money — but the planning team keeps approving the same activity because Walmart said no to the cut.
- Retail execution at store level is a black box — out-of-stocks, share of shelf, and planogram compliance are reported by a field team that visits 8% of stores monthly.
- Demand forecasting accuracy at the SKU-DC level is in the 60s — production whiplash, stranded inventory, and emergency airfreight are baked into the cost structure.
- Syndicated data (Nielsen/Circana), retailer POS feeds, internal shipments, and trade promotion data live in different systems with different definitions of 'baseline'.
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