Amazon Logistics
2010s-present
Amazon's fulfillment network is the canonical example of AI-driven logistics. From Kiva-derived warehouse robots to demand-forecasting models that drive inbound staging to last-mile route optimization (Rabbit), Amazon treats every step as an instrumented optimization problem. The competitive moat is not any single algorithm — it is the data flywheel feeding every model.
Lesson
Logistics AI is a data flywheel, not a feature. You cannot buy Amazon's edge — but you can copy the principle: instrument everything, automate the data plumbing first, then layer optimization.